How can I achieve better definition and hold for my curls?Updated 8 months ago

A question we get often! The key to acheiving definition and hold and (1) Always start with clean hair and scalp (2) knowing in wihch order to apply products and (3) making sure your curls are soaking wet when applying our styling products; as all of the active ingredients in our products are activated by water. Finally, (4) choose a styling techique that works best for your curl type and desired results. 

We highly recommend layering products from heaviest to lightest in weight, which is typically creams > primer >  gel > foaming mousse > serum  

Creams - Use creams when your goal is to increase and extend moisture, frizz control, detangling curls, conditioning curls, and increasing shine. Great for all curl types. Ideal for curl density of low-mid, to high. 

Primer-  Use after cleansing and conditioning, but before styling. Can also be used on Day 2-4 to refresh curls on wet or dry hair. Does a great job at detangling, clumping, and moisturizing curls.. Great for all curl types and curl densities.

Gel-  Use gels as your base/foundational styling product to minimize frizz, increase long-lasting hold, curl-definition, and curl agility. Great for wavy- curly, curly/coily types. Ideal for curl density of medium to high density.

Foaming Mousse- Use to  bring volume, fullness, and definition to your curls. Leaving them with a natural sheen and soft to the touch. Great for all curl types, but ideal for curl density of medium to high.

Serum - Use to define curls with lift, without the weight. Use to protect against frizz, flyaways, humidity shrinkage/expansion. Use on Day 2-3 to refresh curls on wet hair. Great for all curl types and all curl densities.